Introduction

Marietta Antique Mall ("we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or our physical store location.

Information We Collect

We may collect the following types of information:

• Contact Information: Name, email address, phone number, and mailing address when you subscribe to our newsletter or contact us
• Vendor Information: Business details if you apply to become a vendor at our antique mall
• Website Usage Data: IP address, browser type, device information, pages visited, and time spent on our website through cookies and similar technologies
• Communication Records: Messages and correspondence when you contact us via phone, email, or contact forms

How We Use Your Information

We use the information we collect to:

• Send newsletters, promotional materials, and event announcements
• Respond to inquiries and provide customer support
• Process vendor applications and manage booth spaces
• Improve our website and user experience
• Analyze website traffic and usage patterns
• Comply with legal obligations and protect our rights

Information Sharing

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

• Service Providers: With trusted third-party service providers who assist us in operating our website, conducting business, or servicing you (e.g., email service providers, website hosting)
• Legal Requirements: When required by law, subpoena, or other legal process
• Business Transfers: In connection with a merger, sale, or acquisition of all or part of our business
• With Your Consent: When you explicitly authorize us to share your information

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance user experience, analyze website traffic, and understand visitor behavior. You can control cookies through your browser settings, but disabling cookies may limit some website functionality.

Analytics and User Behavior Tools

We use the following third-party analytics services to improve our website and user experience:

Google Analytics 4

We use Google Analytics to understand how visitors interact with our website. Google Analytics collects information such as:

• Pages visited and time spent on each page
• How you arrived at our website (referral source)
• Device type, browser, and operating system information
• Approximate geographic location (city/region level)

This data is used to analyze traffic patterns, improve website content, and optimize user experience. Google Analytics data is aggregated and anonymized. You can opt-out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Microsoft Clarity

We use Microsoft Clarity to better understand how users interact with our website through heatmaps and session recordings. Microsoft Clarity may collect:

• Mouse movements, clicks, and scrolling behavior
• Pages visited and navigation patterns
• Device and browser information
• IP address (anonymized - last octet masked)

How We Use Clarity Data:

• Identify and fix broken links or non-functional elements
• Improve website navigation and user experience
• Optimize form completion rates (vendor applications, contact forms)
• Understand mobile vs. desktop user behavior
• Debug technical issues by reviewing user sessions

Data Processing: Microsoft acts as a data processor for Clarity data. Microsoft complies with the EU-US Data Privacy Framework (approved by the European Commission in July 2023), which allows the transfer of data to Microsoft's U.S.-based servers under Article 45 of the GDPR.

For more information about Microsoft Clarity's privacy practices, please visit: Microsoft Clarity Privacy Policy

Meta Pixel (Facebook Pixel)

We use Meta Pixel to measure the effectiveness of our advertising and understand user actions on our website. This helps us show relevant ads to users who have visited our site and track conversions from our social media campaigns.

The Meta Pixel collects browser and device information, pages visited, and actions taken on our website. You can opt-out of interest-based advertising from Facebook by visiting your Facebook Ad Settings.

Opting Out of Analytics

You can disable analytics tracking by:

• Adjusting your browser's privacy settings to block third-party cookies
• Using browser extensions that block analytics scripts
• Installing the Google Analytics Opt-out Browser Add-on (for Google Analytics only)
• Enabling "Do Not Track" in your browser settings (support varies by service)

Please note that disabling these services may limit some website functionality and prevent us from improving your user experience based on aggregated behavior patterns.

Third-Party Links

Our website may contain links to third-party websites, including Facebook Marketplace and social media platforms. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

Data Security

We implement reasonable security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Your Privacy Rights

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information
• Opt-out of marketing communications at any time
• Object to or restrict certain processing of your information

To exercise these rights, please contact us using the information below.

Email Newsletter

If you subscribe to our email newsletter, you can unsubscribe at any time by clicking the "unsubscribe" link at the bottom of any email or by contacting us directly. We will process your request within 10 business days.

Children's Privacy

Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page with an updated "Last updated" date. We encourage you to review this Privacy Policy periodically for any changes.

Contact Us

If you have questions or concerns about this Privacy Policy or our privacy practices, please contact us: